The Soft Bunny xx was a social enterprise and fictitious character  originated in January 2024 to address the need for environmentally-sensible, eco-aware, and plant-forward content creations, user-generated content, and short-form PR cinematic videos that captured Sandria Tran's affinity for ethical, sustainable, and plant-forward new media.

Iterating away in DoubleTree by Hilton Hotel Los Ángeles while simultaneously taking hybrid zoom classes at the University of Southern California, Sandria applied her relevant experience through philanthropic volunteering to alleviate on-campus food security, undergraduate coursework in Cinematic Arts (New Media Art) and Comparative Literature, and work experience spanning across Public Policy Research, Law Administration, International Film Diplomacy programs, Science Policy Ambassadorship, Frontend Web Development, and Teaching Assistant, which accumulated in the fictitious character design of "The Soft Bunny xx", an anthropomorphized bunny who grew up in Southern Californian and a utopian penchant for delightful treats.

Inspired by Japanese's concept of Mukokuseki ("statelessness" or "nationlessnes"), The Soft Bunny xx is a fictional bunny without a concrete nationality or ethnicity whose social media presence has fostered hope, joy, and universal friendship across the world.

The Soft Bunny xx's fictional character is a creative character for culture diplomacy to inspire others to adopt a kinder, gentler, disposition toward nonhuman animals, especially those systemically harmed by invisible violence of speciesist food system.

By amalgamating design, aesthetics, gastronomy, the social enterprise of The Soft Bunny xx has aimed to continue to grow and seek innovative ways to inspire social change by fulfilling brand marketing, solving societal needs through simplistic cooking, creating  delightful cinematic social-focused content.

By addressing the unmet needs for environmentally-sensible media that underscored to envision a world without nonhuman animal violence she has connected with folks locally and around the world to aspects of plant-based food, brands, and eco-aware pop culture in a fun, accessible mannerism.

Promoting plant-based and eco-aware culture online, her tolerance and politeness is one that inspires futuristic vision for universality of joy, happiness, and plant-forward lifestyles. And to this day, The Soft Bunny xx is always happy to connect with like-mind individuals, social enterprises, food banks, nonprofits, and corporations who share her mission to share love and plant-forward gastronomy!